Google Fiber Brand Relaunch
Google Fiber Brand Relaunch
Google Fiber Brand Relaunch
People love the internet. They just hate how they get it. So we stripped away all the things that have been dragging it down to deliver the internet we’ve all been promised: pure, purposeful, and playfully human.
My role of art director and designer included developing art direction style of photo illustrations, acting art director on photo shoot, storyboarding animated videos and designing the digital and OOH assets.
fiber.google.com
This was created at Red Antler with the team of Will Gardner (CD), Sarah Betts (CD), Ada Mayer (CD), and Gus Esselstyn (Copy). Photos by Alex Pines. Animation by Jordan Scott.
People love the internet. They just hate how they get it. So we stripped away all the things that have been dragging it down to deliver the internet we’ve all been promised: pure, purposeful, and playfully human.
My role of art director and designer included developing art direction style of photo illustrations, acting art director on photo shoot, storyboarding animated videos and designing the digital and OOH assets.
fiber.google.com
This was created at Red Antler with the team of Will Gardner (CD), Sarah Betts (CD), Ada Mayer (CD), and Gus Esselstyn (Copy). Photos by Alex Pines. Animation by Jordan Scott.
People love the internet. They just hate how they get it. So we stripped away all the things that have been dragging it down to deliver the internet we’ve all been promised: pure, purposeful, and playfully human.
My role of art director and designer included developing art direction style of photo illustrations, acting art director on photo shoot, storyboarding animated videos and designing the digital and OOH assets.
fiber.google.com
This was created at Red Antler with the team of Will Gardner (CD), Sarah Betts (CD), Ada Mayer (CD), and Gus Esselstyn (Copy). Photos by Alex Pines. Animation by Jordan Scott.
The brand refresh was introduced by a set of animated videos My role as art director was to storyboard two :15 and two :30 second ads.
Animation by Jordan Scott.
The photo illustration icons served as visual metaphors for Google Fiber's offerings. This replaced the standard flat illustration found in tech companies and default suburban-family-on-couch photography style of Google Fiber's competitors.
Taking advantage of the recognizable Google brand, each icon was strategicly designed with the one of four Google colors.
Previous illustration style
New photo illustrations
The OOH and digital ads featured straightforward typography and witty headlines to match the personality of the campaign and brand.
Sam Bumbalo ©
Sam Bumbalo ©