Floyd Visual Identity
Floyd Visual Identity
Floyd is a modern furniture company with products that look good and are long lasting. The identity is focused around a custom typeface I drew, inspired and representing the company's Rust Belt heritage. The typeface and logo are drawn from the letters of an old steel factory sign where the founders’ grandfather worked.
Floydhome.com
This was created at Order under the direction of Jesse Reed. Photos by Order and Floyd
Floyd is a modern furniture company with products that look good and last. The identity is focused around a custom typeface I drew. The typeface, representing the company's Rust Belt heritage, is a drawn from the letters of an old steel factory sign where the founders’ grandfather worked.
Floydhome.com
This was created at Order under the direction of Jesse Reed. Photos by Order and Floyd
The Floyd Bed
All Floyd products are durable, long lasting, American made furniture.
Photo by Floyd
The custom wordmark and typeface was drawn from a historic sign outside of a steel factory in Youngstown, Ohio where Floyd's founder's grandfather worked (the original Floyd).
The custom wordmark and typeface was drawn from a historic sign outside of a steel factory in Youngstown, Ohio where Floyd's founder's grandfather worked (the original Floyd).
The brand's core is kept to the logo, typeface, and color. The combined elements of the visual identity are representative of the company's design ethos; minimal yet hardworking.
Sam Bumbalo ©
Sam Bumbalo ©