Aermetric Visual Identity
Aermetric Visual Identity
Aermetric is an aircraft maintenance product using data and technology to better the world of aviation. With a rebrand strategy to appear bold and unmistakable, the visual identity features a bold wordmark and symbol with a stark black and white palette.
Paired with soft gradients, a robust secondary color palette, and unconventional photography system, the visual identity balances the power of Aermetric's technology along with the human affects it has on the industry.
Aermetric is an aircraft maintenance product using data and technology to better the world of aviation. With a rebrand strategy to appear bold and unmistakable, the visual identity features a bold wordmark and symbol with a stark black and white palette.
Paired with soft gradients, a robust secondary color palette, and unconventional photography system, the visual identity balances the power of Aermetric's technology along with the human affects it has on the industry.
The wordmark and symbol were designed to be used at both extremely large and very small scale and with the ability to be cropped and have affects such as 3D renderings added.
The wordmark is a custom version of the typeface Druk Wide and the symbol is a combination of a wing and a lowercase a.
Sam Bumbalo ©
Sam Bumbalo ©