AdsWizz Audio Days Visual Identity
Aermetric Visual Identity
Audio Days is a multi-city technology conference on trends and advertising for digital audio. The visual identity for the conference springs off the main brand of the presenting company, AdsWizz featuring the AdsWizz logo, typeface, and colors.
The conference identity differentiates from the main brand itself with bolder typography, a modular layout system, and custom illustrations.
This was created at SiriusXM Media under the creative direction of Gina Murray and Joanne Easton with animation by Gabriel Reyes.
Aermetric is an aircraft maintenance product using data and technology to better the world of aviation. With a rebrand strategy to appear bold and unmistakable, the visual identity features a bold wordmark and symbol with a stark black and white palette.
Paired with soft gradients, a robust secondary color palette, and unconventional photography system, the visual identity balances the power of Aermetric's technology along with the human affects it has on the industry.
The conference logo features the symbol from the AdsWizz logo (right) and the supporting AdsWizz brand typeface, Sharp Grotesk.
The logo's typography is bold and modular to stand out to the main AdsWizz brand and to contrast the traditional look of the European cities the conferences travel to.
The conference features individual lockups of the host city (below) giving each event it's own logo.
The presentations for the day-long event featured introduction, break, and closing animations with a graphic illustration style to match the boldness of the typography and visual system.
The illustrations from the animated videos were carried over to the rest of the presentations and to print materials.
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Sam Bumbalo ©
Sam Bumbalo ©