Google Fiber Refreshing Internet

Google Fiber Refreshing Internet

An extension to the brand relaunch campaign, Google Fiber's Refreshing Internet campaign focuses on flipping common issues with internet providers on their head. The ads paint the picture that Google Fiber is not what you would expect with an internet provider. Good internet can take some getting used to.

fiber.google.com
This was created at Red Antler with the team of Lindsay Brillson (ECD) of Will Gardner (CD) and Sarah Betts (CD), Jackie Backer (Prod.) and myself as AD. Directed by Max Sherman.

Animated video ads included in the 2020 Refreshing Internet campaign for Google Fiber. My role as art director and designer was to storyboard the scripts into two :15 and two :30 second ads. 

fiber.google.com
This was created at Red Antler under the creative direction of Will Gardner and Sarah Betts. Animation by Jordan Scott.

An extension to the brand relaunch campaign, Google Fiber's Refreshing Internet campaign focuses on flipping common issues with internet providers on their head. The ads paint the picture that Google Fiber is not what you would expect with an intertnet provider. Good internet can take some getting used to.

fiber.google.com
This was created at Red Antler with the team of Lindsay Brillson (ECD) of Will Gardner (CD) and Sarah Betts (CD), Jackie Backer (Prod.) and myself as AD. Directed by Max Sherman.

Ad 01: Why Is This So Fast?

Ad 02: Not Surprising

Ad 03: The Wi-Fi is Working

Ad 04: No Robots

Ad 05: Where's the Lag?

Sam Bumbalo ©

Sam Bumbalo ©