Nowaday is a unique sightseeing experience where passengers are chauffeured around the city in a 1920 era car, driven by a certified tour guide. The identity is centered around a visual metaphor of an exclamation point and map pin combination in the logo.

nowaday.com
This was completed at Red Antler under the direction of Dan Crawford and Adam Howard. Photos by Alex Pines.

The logo is constructed of an exclamation point, representing the thrill of Nowaday's tours, and a map pin as a metaphor for travel.

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